The art of brand evolution.
The Prins Bernard Culture Fund is one of the biggest and most renowed sponsorship foundations for arts, culture and science in the Netherlands. Next to their own sponsorship projects, they facilitate funds that contribute to specific domains in art and culture. Queen Maxima is the patroness of PBCF.
The Culture Fund supports 4.150 projects in arts, science and nature.
The world is constantly changing. The Prins Bernard Culture Fund understands that a new generation of patrons is emerging. A generation that is digital-native, in control, internationally oriented and with new money. To bring the brand into the digital era they asked us to refresh the brand identity, positioning and to develop new digital communication.
We refreshed the old brand icon of the carnation flower and built a future-proof brand hierarchy and design system with clear guidelines. Distinctive, modern and flexible. Next to a new website design, we created several (online) campaigns to grow awareness and increase the interest of patrons. In this approach, a more digital mindset was key.
The Prins Bernard Culture Fund is a house of patrons. Helping artists and scientists turning ideas into reality.
What we did
Brand strategy & positioning
Branding concept & visual design
Creative content and campaigns
UX design and development of website