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Prins Bernhard Cultuurfonds

Equal sign

The evolution of art and brand.

The Prins Bernard Culture Fund is one of the biggest and most renowed sponsorship foundations for arts, culture and science in the Netherlands. Next to their own sponsorship projects, they facilitate funds that contribute to specific domains in art and culture. Queen Maxima is the patroness of PBCF.

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The Culture Fund supports 4.150 projects 
in arts, science and nature.

Our brief

The world is constantly changing. The Prins Bernard Culture Fund understands that a new generation of patrons is emercing. A generation that is digital-native, in control, internationally oriented and with new money. To bring the brand into the digital era they asked us to refresh the brand identity, positioning and to develop new digital communication.

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The answer

We refreshed the old brand icon of the carnation flower and built a future-proof brand hierarchy and design system with clear guidelines. Distinctive, modern and flexible. Next to a new website design, we created several (online) campaigns to grow awareness and increase the interest of patrons. In this approach, a more digital mindset was key.

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The Prins Bernard Culture Fund is a house of patrons. Helping artists and scientists turning ideas into reality.

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What we did

  • Brand strategy & positioning

  • Branding concept & visual design

  • Creative content and campaigns

  • UX design and development of website

Contact - Barbara

Wanna know more?

Contact Barbara

email me