NUOVO Scholen

Equal sign

More than a diploma.

NUOVO Education (NUOVO Scholen) is a leading school group, consisting of 14 high schools in and around Utrecht. NUOVO’s mission is to develop and nurture talent through an education that grants students much more than a diploma: it prepared them from life.

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Our brief

After a merger with the Schoonoord School Group, NUOVO Education redefined their brand strategy and values, which had to be implemented into a new brand architecture. This rebranding process needed to strengthen the central school group’s brand positioning, while including and reinforcing the relationship with 14 individual schools.

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The answer

We started with brand research in which we mapped all the brand styles and (brand) relationships within the group. After designing a clear brand hierarchy for the school group, we developed a brand system based on endorsement from a round table concept. This round table concept was used to create a new corporate brand identity and communication guidelines.

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In close collaboration with our branding team and the NUOVO board, we created a unique visual design concept and system that all stakeholders could embrace.

Vincent van Dijk - strategy director

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What we did
  • Brand strategy

  • Corporate branding & design

  • Communication toolkit

  • Creative content

Contact - Barbara

Wanna know more?

Contact Barbara

email me