NextRound Smart Boxing

Equal sign

Ultimate boxing training.

Boxing and kickboxing are becoming one of the most popular workouts in the Netherlands. NextRound is an innovative fitness start-up that is transforming the analog boxing bag into a smart workout tool that gives the boxer feedback and training insights.

NextR - 2 Achievement

has a strategy until they get punched in 
the face.

Our brief

After a research and prototype phase at the Vrije Universiteit of Amsterdam, NextRound approached Strangelove to help them develop a clear brand strategy, cool lifestyle-driven visual identity and a simple to use NextRound app. In short, they were looking for a creative business partner to bring their innovative concept to life.

NextR - 3 Keyvisual
The answer

Strangelove created a dedicated NextRound team, that simultaneously started with the UX-design of the mobile app as well as the overall branding. We helped them develop the name NextRound, created a distinctive brand proposition and unified the branding with the digital experience. Together with our in-house team and partners, we developed the app.

NextR - 4 Mood image-1
NextR - 6 Mood image-3
NextR - 5 Mood image-2
NextR - 7 Mood image-4
NextR - 9 Mockup tablet
NextR - 10 Mockup phone
NextR - 11 Mockup laptop
NextR - 13 Work image 1
NextR - 13 Work image 2
NextR - 13 Work image 3
NextR - 13 Work image 4
NextR - 13 Work image 5
NextR - 13 Work image 6
What we did
  • Brand strategy & concept

  • Branding & visual design (system)

  • CX & UX design of digital product (App)

  • Development of App


Wanna know more?

Contact Dirk

email me