Strangelove Logo

NextRound Smart Boxing

Equal sign

Disrupting the boxing market.

Boxing and kickboxing are becoming one of the most popular workouts in the Netherlands. NextRound is an innovative fitness start-up that is transforming the analog boxing bag into a smart workout tool that gives the boxer feedback and training insights.

NextR - 2 Achievement

Everybody 
has a strategy until they get punched in 
the face.

Our brief

After a research and prototype phase at the Vrije Universiteit of Amsterdam, NextRound approached Strangelove to help them develop a clear brand strategy, cool lifestyle-driven visual identity and a simple to use NextRound app. In short, they were looking for a creative business partner to bring their innovative concept to life.

NextR - 3 Keyvisual

the awnser

Strangelove created a dedicated NextRound team, that simultaneously started with the UX-design of the mobile app as well as the overall branding. We helped them develop the name NextRound, created a distinctive brand proposition and unified the branding with the digital experience. Together with our in-house team and partners, we developed the app.

NextR - 4 Mood image-1
NextR - 6 Mood image-3
NextR - 5 Mood image-2
NextR - 7 Mood image-4
NextR - 9 Mockup tablet
NextR - 10 Mockup phone
NextR - 11 Mockup laptop
NextR - 13 Work image 1
NextR - 13 Work image 2
NextR - 13 Work image 3
NextR - 13 Work image 4
NextR - 13 Work image 5
NextR - 13 Work image 6

What we did

  • Brand strategy & concept

  • Branding & visual design (system)

  • CX & UX design of digital product (App)

  • Development of App

Contact - Barbara

Wanna know more?

Contact Barbara

email me