Disrupting the boxing market.
Boxing and kickboxing are becoming one of the most popular workouts in the Netherlands. NextRound is an innovative fitness start-up that is transforming the analog boxing bag into a smart workout tool that gives the boxer feedback and training insights.
Everybody has a strategy until they get punched in the face.
After a research and prototype phase at the Vrije Universiteit of Amsterdam, NextRound approached Strangelove to help them develop a clear brand strategy, cool lifestyle-driven visual identity and a simple to use NextRound app. In short, they were looking for a creative business partner to bring their innovative concept to life.
Strangelove created a dedicated NextRound team, that simultaneously started with the UX-design of the mobile app as well as the overall branding. We helped them develop the name NextRound, created a distinctive brand proposition and unified the branding with the digital experience. Together with our in-house team and partners, we developed the app.
What we did
Brand strategy & concept
Branding & visual design (system)
CX & UX design of digital product (App)
Development of App