Change the outcome
In a world that is constantly changing, good legal advice makes the difference. Kienhuis Legal helps ambitious entrepreneurs, governments and future makers to shape the world of tomorrow. With the right combination of knowledge, experience and personality, Kienhuis Legal is the full service provider that allows you to change the outcome in your favour.
The Brief
Kienhuis Legal was established in 1999 as KienhuisHoving Advocaten en Notarissen. When a new branch was opened in 2020, the desire for renewal carried onto a new corporate identity that matched the high quality of services and ambitions. Stepping away from their previous Pantheon-inspired logo, this legal firm was ready for a contemporary, rejuvenated approach.
The Answer
We suggested embracing a shorter name, “Kienhuis Legal”, which is immediate and easy to follow, much like their own approach to business. Designed around a vanishing point, the new logo boasts sharp, determined edges, and a sense of possibilities on the horizon.
The new tagline - “Change the outcome” - conveys proactivity and is equally inspiring. From this, we developed a full brand identity, including art direction of new photography, digital and print communication assets, and even merchandising. A website in 3 languages - English, Dutch and German - was also launched, after meticulous editing, simplification and writing of new content.
"With our renewed positioning, we are ready for the next step to lead the way in our dynamic field."
Lesley Broos, Partner Kienhuis Legal
What We Did
Brand strategy and brand proposition
New logo and visual identity
Content and website development
Art direction and photography
Print and digital assets
Merchandising
