Brand Identity

The visual identity is the most striking and recognisable visual component of your brand. Your visual identity should make you stand out in the best possible way, commanding attention and conveying trust. Our brand designers research your operation, your audience, your market and your business goals, to embody these insights in shapes, colours and typography that draw in your audience and create a lasting emotional bond with them.

Your brand’s tone-of-voice informs the audience of who you are, what you care about, how you relate to them and what can be expected of you. Your tone-of-voice may be formal or informal, humorous or serious, optimistic or cautionary, depending on your specific area of expertise. Our brand experts create a clear description of your brand’s style of writing across all media, to distinguish it from competitors and emphasise its unique characteristics.

Naming your brand is by far the most crucial part of your venture. Finding the right name depends on your values, goals and mission. For some, this could mean choosing a name that conveys an immediate understanding of your offer, while for others it could mean humour, shock or sophistication. Our brand team gets it right by identifying the best approach to naming your brand, and presents you with several options that are guaranteed to surprise you.

Brand guidelines make up a clear, informative and robust compilation of your brand’s visual ecosystem. New designers, copywriters, marketing players and collaborators can all use the same references in order to produce consistent outputs as you step into the future. We provide brand guidelines that explain, define priorities and offer practical examples that allow your team to problem-solve on the go, and adapt new media while remaining true to your brand’s identity.

Similarly, the brand communication guidelines inform, explain and offer practical examples to your brand’s tone-of-voice, stance on issues, and communication style. Our communication guidelines have you covered - from the preferred phrasing of your emails, to the appropriate use of emojis - your operation will run intentionally and smoothly following our coherent, consistent communication guidelines.