A new website


Novisource is a growing club of Business Consultants in Amsterdam Zuidoost, mostly moving within the banking and insurance sector, but also having several consultants seconded to government agencies. With a focus on three different themes (areas of expertise), they distinguish themselves from the competition: digital transformation (with which they assist clients to make the move towards digitalisation on time and correctly), regulatory change (complying with the laws and regulations involved in change) and data management (which can involve, for example, migrating data from one system to another or dealing with data in a smarter way).

A new website for Novisource

The briefing

In a highly competitive market, it is important to stand out. Novisource's former website no longer fulfilled that purpose, nor did it radiate what the company stands for: fresh, personal, open and small-scale. For this reason, the website needed a lick of fresh paint and it was gradually decided to completely revamp it at the same time. This - of course - did not happen overnight.

The answer

We started by defining new strategic principles for the brand, which formed the basis for a renewed corporate identity. The next step was of course to design the website, but not before we did a UX analysis and strategy. Within this strategy and website, we connected the employer brand and online marketing, enabling Novisource's amazing team to take the next step as a partner of sustainable change for financials.

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