The brief
Slimleren wanted to make use of an animation that would demonstrate the product proposition and background story of slimleren.nl in a clear way. This animation need to adhere to the company's distinctive style, and could be used in other branding and communication assets as well.
The answer
A great idea with a clear mission needs a brand story that grasps the essence of the product. After writing an advertising product pitch, we translated this into an animation that serves as a basis for all other marketing and communication endeavours. Slimleren didn’t only win an award for Website of the Year, but has also become a market leader in online self studying. Smart!
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