Winter wonderland campaign

The Olympic Stadium, an iconic location in Amsterdam, once again showcased its versatility with the launch of the Winter Wonderland campaign. This campaign transformed the stadium into an enchanting winter destination, where business meetings were paired with festive gatherings and events. In addition to the well-known venue rentals, the stadium offered corporate clients the chance to conclude their meetings in a unique Christmas setting, complete with festive decorations, drinks, snacks, and more.

The Brief

The Olympic Stadium had a clear objective: offer more than just a meeting venue to corporate clients. The challenge was to develop a campaign that would not only promote the business venue rentals but also highlight the new winter-themed gathering options. The goal was to convince corporate event managers that the Olympic Stadium was the ideal place for both meetings and festive Christmas gatherings during the winter months.

The Answer

Strangelove developed a creative campaign strategy that perfectly captured the winter spirit. The Winter Wonderland campaign positioned the Olympic Stadium as a versatile and festive location, ideal for corporate events during the holiday season. By combining brand-focused content, targeted online ads and print media we ensured that the corporate audience discovered the stadium's renewed offerings. The results were outstanding: a significant increase in bookings for both meetings and winter gatherings.