Talented students really can learn more together

Academie Tien is a leading school with a unique approach to education: learning begins by developing a sense of wonderment and an inclination to ask questions. By discovering and understanding yourself within broader contexts, you can make sense of the world around you and grow as an individual.

The brief

Academie Tien is a leading secondary school located in the bustling city of Utrecht. With an ambitious vision for the coming school year, the school wanted to launch an enrollment campaign, to strengthen its visibility and attract new students. Academie Tien boasts an unconventional view on education: students from diverse backgrounds, with different talents and sets of skills, join forces to learn together, expand their horizons and grow as individuals. This attitude is central to attracting potential students who share a similar mindset.

The answer

We developed an advertising campaign that was displayed online and offline (out-of-home) around the city of Utrecht. In the first phase - Awareness - we informed potential students and their parents of the upcoming Open Days. In the second phase - Consideration - we focused on promoting applications for the upcoming school year. With a solid strategy, an emphasis on the school’s values and space for personal growth, we generated a tremendous response from the surrounding community. In fact, the campaign was so successful that registration was full after only one Open Day.