Open your world!
The whole world opens with a sense of wonder, so you never stop learning. Welcome to Anna van Rijn College, a school with an international focus, where we bring the outside world inside. A school that embraces forward-thinking while providing a sense of community and support. A place where you can be who you are, discovering and embracing your own talents.
The Brief
The Anna van Rijn College in Nieuwegein consists of two schools under one roof: Anna Mavo and Anna Lyceum. The ambition was to create a school as part of the NUOVO Scholen with a new vision, brand strategy and identity that aligns with it.
The Answer
Our first step was conducting a comprehensive brand scan to understand how the school was perceived by teachers, parents, and students. What are the building blocks for the new vision? Based on these insights, we designed a school narrative and a new brand identity, and helped define the new educational concept. It's something we are incredibly proud of!
Being self-aware and confident to take the next step in an international world full of possibilities. That's what Anna van Rijn College is all about. Open your world with a global education!
What We Did
Brand scan and positioning
Brand narrative and school vision
Visual identity and brand communication
Student recruitment campaigns
Website (Plate CMS)
Brand launch
